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Board Members & Management

Jan Turbill
Chairperson
Chris Sampson
Deputy Chairperson & Treasurer
Daniel Adams
Board Member
Michelle Christie
Board Member
Andrew Cooper
Board Member
Sam Crafter
Board Member
Sam Mill
Board Member
Rolf Binder
Board Member
Kelly-Anne Saffin
CEO
Dan van Holst Pellekaan
Board Member
Ian Overton
Board Member

Jan Turbill

Chairperson

Managing Director of Intuito Market Research

Marketing practitioner with over 30 years’ experience in marketing and market research in the Adelaide market. Jan was the founder of Bottomline in 1987 followed by General Manager of Young & Rubicam until 2000 and Principal of Intuito since inception. Jan has a strong background in product and brand development along with expertise in marketing planning, facilitation of planning workshops, marketing and communication strategy, direct marketing and CRM formulation. Jan is a full member of the Australian Market and Social Research Society.

She has also had extensive experience in tourism and event tourism marketing being a past director of Australian Major Events, Australian Grand Prix, the Racing Industry Development Authority, Adelaide Convention Centre, The Adelaide Fringe, South Australian Motorsport Board and the South Australian Tourism Commission, and she is a current director of Eldercare, Scouts SA, Kain Foundation, The Postgraduate Advisory Board of the University of South Australia, and is also the Chief Commissioner of Scouts Australia (SA Branch).

Jan has a degree in Behavioural Science from Charles Darwin University, and specialises in qualitative and diagnostic research.

Chris Sampson

Deputy Chairperson & Treasurer

Chris is an experienced Technology and Innovation consultant and conceptual systems design specialist with 35+ years’ experience of technology team-building, systems and platform design in industry and government, including senior management roles such as Chief Information Officer and Deputy Secretary Technology and Innovation in the UK and Australia. Chris has designed and presented on knowledge systems and technology across Australia/New Zealand and in Europe, Scandinavia, North America, Asia and at the United Nations in New York. Chris was appointed as an Adjunct Professor in the School of Computing and Information Systems at the University of Tasmania in 2010 and is an Associate at the Institute for Sustainable Futures, University of Technology Sydney. Chris is the Founder and Director of experimental systems design company, Future Earth Systems (based in Tonsley, SA) and Director of Digital Society Foundation, a registered charity assisting with digital divide challenges in Australia and around the world.

Daniel Adams

Economic Development Coordinator City of Prospect.

Daniel has experience with the developing, implementing and managing a range of economic development initiatives for businesses and communities. This has included reinvigorating the social media strategy. Daniel has led the development of a Smart City and Suburbs funding proposal across councils partnering with Adelaide University.

Daniel has led the creation of a new regional wireless network to support local entrepreneurs and delivery of council services. Daniel was also responsible for managing a range of economic development and tourism initiatives. This has included marketing local events, agri-tourism policy development, economic research and analysis, project management and stakeholder engagement. Plus being the principle officer in the development of Futures Strategy, identifying key economic development initiatives.

Daniel’s qualifications include, Bachelor of Business (Economics, Finance and Trade) and Bachelor of International Relations.

Michelle Christie

Board Member.

Michelle is the South Australian Director of Global Recruitment Firm Robert Walters. With over 20 years’ experience working within the job market in South Australia, Michelle has a depth of experience and knowledge of the employment landscape across both the public and private sector and a passion for working with local, national and global organisations to grow their South Australian footprint. During her career Michelle also managed the Talent Acquisition function for Elders Rural Services and worked across Australia assisting the agribusiness source talent. Michelle is a proud South Australian having lived, worked and completing schooling throughout country SA before settling in Adelaide.

Andrew Cooper

Board Member

Andrew Cooper: Founder of Commercial Alliance Services. Andrew is the founder and Managing Director of Commercial Alliance Service which provides clients with strategic planning, preparation for growth and advice on accessing new markets and becoming export ready. He has more than 30 years in senior executive positions with major ASX listed companies and global manufacturers, and spent considerable time working internationally as Country Director for major subsidiaries.  Andrew is the former Director for Future Industries and Advanced Manufacturing for the South Australian Government's Investment Agency within the Department for Trade, Tourism and Investment (DTTI) focussed on bringing investment and the establishment of new and/or international businesses into the State.

Sam Crafter

Board Member

Sam Crafter: Chief Executive Officer or Hydrogen Power SA Sam is in charge of delivering South Australia's new Hydrogen Plant in Whyalla. He has extensive career in commercial strategy, project implementation, public affairs and reputation management in both the public and private sector, with a focus on the energy and resources industries.

Sam Mill

Board Member.

Sam is the Sales Operations Manager at Vocus. Sam has an appreciation of governance and risk management, as well as an eye for financials and excellent strategic thinking and planning skills. Her background in Financial management, business law, and governance represents a distinctive combination of disciplines which allows her to bring strongly developed leadership, relationship and communication qualities to the RDAAM Board.

Rolf Binder

Board Member.

Rolf Binder joined the RDA Adelaide Board in October 2022 with considerable experience in regional economic development. He is the Chair of RDA Barossa Gawler Light Adelaide Plains where he is an iconic name from the Barossa Valley, known amongst true wine collectors and connoisseurs as a producer of rich Shiraz of cult status. With his sister Christa, Rolf has built up Rolf Binder Wines through consistently high standards and uncompromising wine quality.

Rolf Binder was born at Rose Park in Adelaide to Rolf Heinrich Binder of Hungary and his Austrian wife, Franciska, post-war arrivals to Australia. He spent his schooling at Linden Park Primary School and Concordia College in Unley. An interest in agriculture took him to Roseworthy College where he attained a degree in Agricultural Science, specializing in Oenology.

His relaxation time is spent with his family and friends, sharing food and wine, and giving him an excuse to practice his other passion, cooking. Asian flavours and styles are his interest at present, enhanced by intermittent trips to Malaysia and China to visit wine distributors. Time out is spent reading travel literature, pottering in his vegetable garden or just enjoying life on a sunny day.

Kelly-Anne Saffin

Chief Executive Officer.

Kelly-Anne Saffin has spent the last 10 years as CEO of Regional Development Australia Yorke and Mid North where she was responsible for the leadership and management of the board and the delivery of its key strategic goals and strategies. Her achievements are many having assisted with the facilitation of over $322 million worth of investment in the region and over $41 million in infrastructure, hosting business workshops and dinners for thousands of participants, establishing the Mid North Knowledge Partnership with key partner Flinders University, assisting local councils, and delivering through hundreds of thousands of hours of training and thousands of employment outcomes through her Workforce Team.

Her background also encompasses State Government (DTED) and other Regional Development roles in the Limestone Coast, Barossa & Light and Mid North and Eyre Peninsula. She is truly an economic development specialist who will bring her experience and expertise to the RDA Adelaide role as the facilitator and collaborator of all of the RDAs in South Australia and to work with Rob Kerin in his role as Chair of RDA South Australia.

Dan van Holst Pellekaan

Board Member.

Dan has lived interstate, overseas, in Adelaide, then Outback South Australia for seven years and now in Wilmington in the Southern Flinders Ranges for the last 18 years. His work has been in the distributor and retail sectors of the oil industry, as an owner operator of outback roadhouses, in regional tourism, as a country and outback MP, Minister for Energy and Mining, Deputy Premier and board director and chair.

Dan’s work is now balanced between commercial and volunteer roles with focus on regional development, responsible energy industry and business development. He strives to achieve strong community, economic and environmental outcomes through the appropriate collaborative use of experience, information and governance.

Dan’s experience and way of working will contribute strongly to the RDA Adelaide board team’s leadership and positive outcomes for all of regional South Australia.

Ian Overton

Board Member.

Ian has over 30 years’ experience in business, research, academia, and government, including positions as Chief Executive of Green Industries SA, a State Government agency, Professor (affiliate) with the University of Adelaide and a Principal Research Scientist with the CSIRO. Ian is currently the Principal of Natural Economy, a consultancy in sustainable economic development. He has a passion for sustainability and enhancing environmental, social, and economic outcomes and the implementation of the circular economy. He has a Bachelor of Science Degree with Honours and a PhD. He also has a Graduate Certificate in Management, an MBA and is a graduate of the Australian Institute of Company Directors. Ian is a member of the Circular Australia Ltd Board and the Regional Development Australia – Adelaide Board.

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